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. 1990 May;80(5):601-3.
doi: 10.2105/ajph.80.5.601.

Community impact of a localized smoking cessation contest

H A Lando  1 , B Loken, B Howard-Pitney, T Pechacek
Affiliations

Community impact of a localized smoking cessation contest

H A Lando et al. Am J Public Health. 1990 May.

Abstract

The present study assessed the effectiveness of a localized community contest timed to coincide with a statewide smoking cessation contest. Follow-up interviews were conducted with 218 local contest participants and 198 participants from the statewide contest. Overall cessation impact (participation rate x abstinence) was 0.39 percent for the local contest and 0.09 percent for the statewide contest. Localized community contests offered in conjunction with statewide or national campaigns may represent cost-effective methods of reaching large numbers of smokers.

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References

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