Community desires for an online health information strategy

Abstract

Objective: To determine whether the community's attitudes to components of a community eHealth strategy differ across three different socioeconomic groups.

Design: A survey questionnaire was designed and implemented across three different communities.

Participants and setting: Paper-based surveys were left in community organisations and local health practices in a low socioeconomic community on the outskirts of Ipswich, Queensland (n = 262), a mid-high socioeconomic community in the western suburbs of Brisbane (n = 256) and at a local university (n = 200).

Main outcome measures: Ascribed importance and comfort with proposed components of a community eHealth strategy.

Results: A community-oriented health website was perceived as useful in getting access to relevant health information. Those who were most comfortable with accessing online health information were those who were: experienced, had home internet access and were frequent internet users. The most important types of health information for the website were: information about the treatment of conditions, how to manage a chronic illness, how to stay healthy and patient clinical pathways. The low socioeconomic community had different information priorities – all categories were considered more important, particularly information about how the public system operates, local health support groups, and the roles of health professionals.

Conclusions: Different communities have different information demands but there is a strong demand for information which empowers community members to take control of their own health and become active participants in their health care. Tools such as a community health portal and patient clinical pathways should become more available.