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Randomized Controlled Trial
. 2011 Mar-Apr;35(2):189-98.
doi: 10.5993/ajhb.35.2.6.

Outcomes of the 5-4-3-2-1 Go! Childhood obesity community trial

W Douglas Evans  1 , Katherine K Christoffel, Jonathan Necheles, Adam B Becker, Jeremy Snider
Affiliations
Randomized Controlled Trial

Outcomes of the 5-4-3-2-1 Go! Childhood obesity community trial

W Douglas Evans et al. Am J Health Behav. 2011 Mar-Apr.

Abstract

Objectives: To determine effects of the 5-4-3-2-1 Go! community social marketing campaign on obesity risk factors.

Methods: We randomly assigned 524 parents of 3- to 7-year-old children to receive 5-4-3-2-1 Go! counseling or not. We surveyed parents about 5-4-3-2-1 Go! behaviors and perceptions of children's behaviors at baseline and one year later. We conducted multivariable logistic regression for each outcome.

Results: Parents who received counseling consumed more fruits and vegetables at follow-up (OR 1.749, [95% CI: 1.01-3.059]). Parental exposure to messaging at children's school events was associated with higher water consumption (6.879, [1.954-24.212]).

Conclusions: 5-4-3-2-1 Go! is a promising intervention.

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