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. 2011 Oct;42(2):221-6.
doi: 10.1007/s12160-011-9273-1.

Impact of framing on intentions to vaccinate daughters against HPV: a cross-cultural perspective

Julia Lechuga  1 , Geoffrey R Swain, Lance S Weinhardt
Affiliations

Impact of framing on intentions to vaccinate daughters against HPV: a cross-cultural perspective

Julia Lechuga et al. Ann Behav Med. 2011 Oct.

Abstract

Background: Effective promotion of the human papilloma virus (HPV) vaccine across ethnic/racial groups may help curtail disparities in cervical cancer rates.

Purpose: This study aims to investigate mothers' intentions to vaccinate daughters against HPV as a function of message framing (gain versus loss) across three cultural groups: Hispanic, non-Hispanic white, and non-Hispanic African-American.

Methods: One hundred fifty mothers were recruited from city department of health clinics and asked to respond to information about the HPV vaccine for their daughters. In a repeated-measures experiment, two different frames (gain and loss) were used to present the information.

Results: The results indicated that both frames are equally effective in promoting vaccination intentions in non-Hispanic white mothers. Conversely, a loss frame message was more effective in non-Hispanic African-American and Hispanic mothers.

Conclusions: Information sharing campaigns, aimed at promoting the HPV vaccine among ethnic minority groups should be modified to not focus exclusively on the benefits of vaccination.

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Figures

Figure 1
Figure 1
Intention to vaccinate as a function of framing and ethnic group.
Figure 2
Figure 2
Intention to vaccinate as a function of framing and order in the Hispanic group.
See this image and copyright information in PMC

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