Skip to main page content
U.S. flag

An official website of the United States government

Dot gov

The .gov means it’s official.
Federal government websites often end in .gov or .mil. Before sharing sensitive information, make sure you’re on a federal government site.

Https

The site is secure.
The https:// ensures that you are connecting to the official website and that any information you provide is encrypted and transmitted securely.

Access keys NCBI Homepage MyNCBI Homepage Main Content Main Navigation
. 2011 May;40(3):334-7.

[Effectiveness of social mobilization and social marketing in promoting NaFeEDTA-fortified soya sauce in adult women]

[Article in Chinese]
Bo Wang  1 , Junshi Chen, Siyan Zhan, Jing Sun, Liming Li
Affiliations
  • PMID: 21695907

[Effectiveness of social mobilization and social marketing in promoting NaFeEDTA-fortified soya sauce in adult women]

[Article in Chinese]
Bo Wang et al. Wei Sheng Yan Jiu. 2011 May.

Abstract

Objective: To assess the effectiveness of social mobilization and social marketing in promoting NaFeEDTA-fortified soy sauce in an iron deficient population.

Method: This study was an uncontrolled, community-based, before-after study, which was implemented in three counties of Shijiazhuang Municipality. The intervention was a social mobilization and social marketing strategy. Adult women older than 20 years of age participated in the evaluation protocol. The main outcomes included KAP relevant to IDA. Cross-sectional samples were used to assess the outcomes at baseline and 1 year later.

Results: Knowledge and attitudes of adult women had changed positively, and the percentage of women who had adopted NaFeEDTA-fortified soy sauce increased from 8.9% to 36.6% (P < 0.001).

Conclusion: Social mobilization and social marketing had a positive impact on the KAP of adult women in the iron deficient population.

PubMed Disclaimer

Publication types