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Clinical Trial
. 2012 Jul;16(5):1217-26.
doi: 10.1007/s10461-011-0009-9.

No "magic bullet": exploring community mobilization strategies used in a multi-site community based randomized controlled trial: Project Accept (HPTN 043)

Virginia A Tedrow  1 , Carla E Zelaya, Caitlin E Kennedy, Stephen F Morin, Gertrude Khumalo-Sakutukwa, Michael D Sweat, David D Celentano
Affiliations
Clinical Trial

No "magic bullet": exploring community mobilization strategies used in a multi-site community based randomized controlled trial: Project Accept (HPTN 043)

Virginia A Tedrow et al. AIDS Behav. 2012 Jul.

Abstract

As community-level interventions become more common in HIV prevention, processes such as community mobilization (CM) are increasingly utilized in public health programs and research. Project Accept, a multi-site community randomized controlled trial, is testing the hypothesis that CM coupled with community-based mobile voluntary counseling and testing and post-test support services will alter community norms and reduce the incidence of HIV. By using a multiple-case study approach, this qualitative study identifies seven major community mobilization strategies used in Project Accept, including stakeholder buy-in, formation of community coalitions, community engagement, community participation, raising community awareness, involvement of leaders, and partnership building, and describes three key elements of mobilization success.

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