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Randomized Controlled Trial
. 2011 Sep;35(5):568-80.
doi: 10.5993/ajhb.35.5.6.

Changing intentions to use smokeless tobacco: an application of the IMB model

Duane F Shell  1 , Ian M Newman, Christina M Perry, Ashlee R B Folsom
Affiliations
Randomized Controlled Trial

Changing intentions to use smokeless tobacco: an application of the IMB model

Duane F Shell et al. Am J Health Behav. 2011 Sep.

Abstract

Objective: To determine if the Information-Motivation-Behavioral Skills model was effective for development of a smokeless tobacco educational unit (STEU) and analysis of STEU effects.

Methods: Structural equation modeling was used to test component relations proposed by the IMB model and STEU effects on parallel growth of IMB components.

Results: Results confirmed IMB model component relationships and indicated that STEU effects were primarily on information with indirect effects on expectancies and self-efficacy change through information.

Conclusions: Prevention programming needs to address all IMB model components. Organizing analysis around the IMB model provides better understanding of program outcomes.

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