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. 2011 Oct;36(10):669-84.

Direct-to-Consumer Pharmaceutical Advertising: Therapeutic or Toxic?

C Lee Ventola

Direct-to-Consumer Pharmaceutical Advertising: Therapeutic or Toxic?

C Lee Ventola. P T. 2011 Oct.
No abstract available

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Figures

Figure 1
Figure 1
Direct-to-consumer (DTC) advertising, 1998–2009. November 14, 2008. (Graph prepared by Pharma Marketing News.3)
Figure 2
Figure 2
Trends in FDA enforcement of direct-to-consumer drug advertising regulations, 1997–2006. (Data from the FDA’s Division of Drug Marketing, Advertising, and Communications.)
See this image and copyright information in PMC

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