Direct-to-Consumer Pharmaceutical Advertising: Therapeutic or Toxic?
- PMID: 22346300
- PMCID: PMC3278148
Direct-to-Consumer Pharmaceutical Advertising: Therapeutic or Toxic?
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References
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- Kuehn BM. FDA weighs limits for online ads. JAMA. 2010;303(4):311–313. - PubMed
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- DTC marketing mix: Radio and outdoor ad spending soars, Internet not so much. Pharma Marketing. Available at: http://pharmamkting.blogspot.com/2010/06/dtc-marketing-mix-radio-outdoor.... Accessed July 28, 2011.
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- Abel GA, Penson RT, Joffe S, et al. Direct-to-consumer advertising in oncology. Oncologist. 2006;11(2):217–226. - PubMed
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- Connors AL. Big bad pharma: An ethical analysis of physician-directed and consumer-directed marketing tactics. Albany Law Rev. 2009;73(1):243–282. - PubMed
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