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. 2012 Feb;25(2):56.
doi: 10.1097/01720610-201202000-00011.

Perceptions of physician assistants regarding direct-to-consumer advertising

Justin Anzalone  1 , Asha Mathews, Michael Suprenant, Lawrence Herman
Affiliations

Perceptions of physician assistants regarding direct-to-consumer advertising

Justin Anzalone et al. JAAPA. 2012 Feb.

Abstract

Of 1,254 practicing physician assistants (PAs) who completed a survey, 91% were familiar with direct-to-consumer advertising (DTCA). When asked about their general perception, 96% of PAs were neutral or unfavorable towards DTCA. PAs felt that DTCA encouraged patients to make atypical medication requests, overlook the PA's medical opinion, and seek other health care providers.

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