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. 2009 Oct;6(4):14-22.

Satisfaction GuaranteedOr Your Money Back

Satisfaction GuaranteedOr Your Money Back

Bob Carlson. Biotechnol Healthc. 2009 Oct.

Abstract

Risk sharing is an old idea that has taken many forms in the era of managed care. But with the emergence of high-cost biopharmaceuticals, payers and purchasers are keen on a new twist: putting the onus on manufacturers to prove that their products are as good as advertised. Popular in Europe, risk-sharing contracts are gaining traction in the United States.

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“Risk sharing is one way to raise a barrier to your competitors,” says Bruce Pyenson, principal and consulting actuary with Milliman Inc.
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“Where risk-sharing arrangements are targeted and where you can stand behind the medicine as not just incrementally better but significantly better ... that is a win-win situation,” says Novartis CEO Joe Jimenez.

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