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Review
. 2012 May;70(5):301-10.
doi: 10.1111/j.1753-4887.2012.00480.x.

Communication strategies to help reduce the prevalence of non-communicable diseases: proceedings from the inaugural IFIC Foundation Global Diet and Physical Activity Communications Summit

Madelyn H Fernstrom  1 , Kimberly A Reed, Elizabeth B Rahavi, Carrie C Dooher
Affiliations
Free PMC article
Review

Communication strategies to help reduce the prevalence of non-communicable diseases: proceedings from the inaugural IFIC Foundation Global Diet and Physical Activity Communications Summit

Madelyn H Fernstrom et al. Nutr Rev. 2012 May.
Free PMC article

Abstract

Non-communicable diseases (NCDs), which include cardiovascular disease, cancer, and diabetes, all of which are associated with the common risk factors of poor diet and insufficient physical activity, caused 63% of all deaths globally in 2008. The increasing discussion of global NCDs, including at the 2011 United Nations General Assembly High-level Meeting on the Prevention and Control of Non-communicable Diseases, and a request for multi-stakeholder engagement, prompted the International Food Information Council Foundation to sponsor the Global Diet and Physical Activity Communications Summit: "Insights to Motivate Healthful, Active Lifestyles" on September 19, 2011, in New York City. The Summit brought together a diverse group of stakeholders, representing 34 nations from governments; communication, health, nutrition, and fitness professions; civil society; nonprofits; academia; and the private sector. The Summit provided expert insights and best practices for the use of science-based, behavior-focused communications to motivate individuals to achieve healthful, active lifestyles, with the goal of reducing the prevalence of NCDs. Presented here are some of the highlights and key findings from the Summit.

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Figures

Figure 1
Figure 1
Targeting NCDs: Key messages for communicating with consumers to motivate healthful lifestyles.
See this image and copyright information in PMC

References

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