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Randomized Controlled Trial
. 2012 Jun;27(3):585-90.
doi: 10.1007/s13187-012-0369-5.

Using entertainment-education to promote cervical cancer screening in Thai women

Gail D Love  1 , Sora Park Tanjasiri
Affiliations
Randomized Controlled Trial

Using entertainment-education to promote cervical cancer screening in Thai women

Gail D Love et al. J Cancer Educ. 2012 Jun.

Abstract

Southeast Asian women in California have high cervical cancer incidence and mortality rates, but low levels of Pap screening. No published reports have addressed screening among Thai women. Entertainment-education (EE) is a useful strategy for low-literacy, culturally diverse populations. This quasi-experimental study determined whether a soap-opera-themed, Thai-language EE video was superior to a print handout for increasing knowledge, attitudes, and behavioral intention toward Pap testing. No uniform differences were found between the intervention group (video) and the control group (brochure). Both educational modalities appeared to result in selected increases in knowledge and attitudes.

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Study design
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