doi: 10.1136/bmj.e3482.
Can behavioural economics make us healthier?
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- PMID: 22623635
- DOI: 10.1136/bmj.e3482
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Can behavioural economics make us healthier?
BMJ.
.
Abstract
Behavioural economics is becoming increasingly popular as a way to improve public health. George Loewenstein and colleagues point out some of the pitfalls and warn that it cannot be used as a substitute for conventional policies to tackle fundamental problems.
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