Australia's media campaign against drug abuse
- PMID: 2265870
- DOI: 10.3109/10826089009061328
Australia's media campaign against drug abuse
Abstract
A quasi-experimental research design found evidence of a weak main effect of the first stage of Australia's media campaign against drug abuse. Although there was no evidence of behavioral or perceptual changes, there was an increase in support for more restrictive antidrinking and antismoking legislation. This effect was enhanced in respondents who were interviewed prior to the campaign. Implications for future media campaigns against drug abuse are considered.
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