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Comparative Study
. 1990 Jun;25(6):693-708.
doi: 10.3109/10826089009061328.

Australia's media campaign against drug abuse

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Comparative Study

Australia's media campaign against drug abuse

J J Barber et al. Int J Addict. 1990 Jun.

Abstract

A quasi-experimental research design found evidence of a weak main effect of the first stage of Australia's media campaign against drug abuse. Although there was no evidence of behavioral or perceptual changes, there was an increase in support for more restrictive antidrinking and antismoking legislation. This effect was enhanced in respondents who were interviewed prior to the campaign. Implications for future media campaigns against drug abuse are considered.

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