. 1990;11(2):143-54; discussion 155-64.
Two approaches to health promotion in the mass media
Affiliations
- PMID: 2271092
Item in Clipboard
Two approaches to health promotion in the mass media
World Health Forum.
1990.
Abstract
This article concentrates on two strategies for health promotion in the mass media: social marketing aims to influence people's behaviour, media advocacy to influence their environment. The author argues that greater weight should be given to media advocacy than to social marketing so as to achieve an improved understanding of the conditions required for health.
Similar articles
-
Strategic questions for consumer-based health communications.Public Health Rep. 1995 Nov-Dec;110(6):725-33. Public Health Rep. 1995. PMID: 8570827 Free PMC article.
-
Physical activity promotion through the mass media: inception, production, transmission and consumption.Prev Med. 2005 Feb;40(2):121-30. doi: 10.1016/j.ypmed.2004.04.018. Prev Med. 2005. PMID: 15533520
-
The effectiveness of mass communication to change public behavior.Annu Rev Public Health. 2008;29:219-34. doi: 10.1146/annurev.publhealth.29.020907.090824. Annu Rev Public Health. 2008. PMID: 18173391 Review.
-
[The concept of social marketing--potential and limitations for health promotion and prevention in Germany].Gesundheitswesen. 2006 Jul;68(7):395-402. doi: 10.1055/s-2006-926916. Gesundheitswesen. 2006. PMID: 16868866 German.
-
Mass media, secular trends, and the future of cardiovascular disease health promotion: an interpretive analysis.Prev Med. 1999 Dec;29(6 Pt 2):S50-8. doi: 10.1006/pmed.1998.0456. Prev Med. 1999. PMID: 10641818 Review.
Cited by
-
Can media advocacy influence newspaper coverage of tobacco: measuring the effectiveness of the American stop smoking intervention study's (ASSIST) media advocacy strategies.Tob Control. 2001 Jun;10(2):137-44. doi: 10.1136/tc.10.2.137. Tob Control. 2001. PMID: 11387534 Free PMC article.
-
Quit and Win campaigns as a long-term anti-smoking intervention in North Karelia and other parts of Finland.Tob Control. 1999 Summer;8(2):175-81. doi: 10.1136/tc.8.2.175. Tob Control. 1999. PMID: 10478402 Free PMC article.
-
Health disparities and advertising content of women's magazines: a cross-sectional study.BMC Public Health. 2005 Aug 18;5:85. doi: 10.1186/1471-2458-5-85. BMC Public Health. 2005. PMID: 16109157 Free PMC article.