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. 2013;6(1):29-35.
doi: 10.4066/AMJ.2013.1586. Epub 2013 Jan 31.

Innovating alongside designers

Affiliations

Innovating alongside designers

Deana McDonagh et al. Australas Med J. 2013.

Abstract

Building alliances with industrial designers offers health innovators a unique pathway to create new modes to serve their patients. Cross-pollination of ideas from the earliest stages of development in interdisciplinary research and development teams including major stakeholders and designers can lead to more meaningful and impactful innovations.A shift in future healthcare from cure to prevention will rely more heavily upon the individual. The home environment will house consumer medical devices that will carry out basic monitoring of the individual. While technologies are currently being developed to support this trend, there is a gulf that exists between the often-complex interfaces required by the highly specific functionality of products and the emotional needs of the target user. If a target user 'feels' a product was designed 'just for them' they are more likely to develop an emotional bond with that product. This manifests itself in the user engaging and interacting with the product. If a product, regardless of its high functionality, does not resonate with the user, this tends to result in product underuse, misuse and possible abandonment. When those products are related to a course of medical rehabilitation or treatment, these results could be translated to 'more compliant' and 'less compliant' and ultimately can impact upon how a person heals.Industrial designers focus on ensuring that both the functional and emotional needs of mainstream users as well as technical-expert-users are met. Design research provides the opportunity to bridge the gap between the functional requirements and the less tangible unmet needs of the user by exploring authentic human behaviour.This paper presents case studies of collaborative, interdisciplinary teams employing human-centred design and empathic research strategies (incorporating shared language, collaboration, ethnography, empathy and empathic modelling) to create real solutions that are responding to real needs of real users.The future is interdisciplinary. The future is bright.

Keywords: Human-centred design; authentic human behaviour; emotional needs; research strategies.

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Conflict of interest statement

CONFLICTS OF INTEREST

[The authors declare that they have no competing interests.]

Figures

Figure 1
Figure 1. Examples of monitoring devices intended for personal use within the home environment
Figure 2
Figure 2. Bioengineering students brainstorming the ‘bathroom of the future'
Figure 3
Figure 3. Illustrates initial early stage ideas in three-dimensional sketch models
Figure 4
Figure 4. Students conducting empathic modelling in order to gain intimate insight and understanding into the experience of using a crutch.
Figure 5
Figure 5. Ethnographic observation of authentic human behaviour: Clinician demonstrating how he uses otoscope.
Figure 6
Figure 6. (a) Engineering proof of concept device, (b) ergonomic studies through rapid sketch modeling and (c) form visualisation.
Figure 7
Figure 7. Concept exploration and visualisation sketch.
Figure 8
Figure 8. Students created mind maps to illustrate ‘Aging in Place’ from their own perspectives (as 20 year olds).
Figure 9
Figure 9. Design student warming in the sun as he used empathic modelling to explore what it was like to be homeless.

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