Use of mobile devices to answer online surveys: implications for research
- PMID: 23834999
- PMCID: PMC3708744
- DOI: 10.1186/1756-0500-6-258
Use of mobile devices to answer online surveys: implications for research
Abstract
Background: There is a growing use of mobile devices to access the Internet. We examined whether participants who used a mobile device to access a brief online survey were quicker to respond to the survey but also, less likely to complete it than participants using a traditional web browser.
Findings: Using data from a recently completed online intervention trial, we found that participants using mobile devices were quicker to access the survey but less likely to complete it compared to participants using a traditional web browser. More concerning, mobile device users were also less likely to respond to a request to complete a six week follow-up survey compared to those using traditional web browsers.
Conclusions: With roughly a third of participants using mobile devices to answer an online survey in this study, the impact of mobile device usage on survey completion rates is a concern.
Trial registration: ClinicalTrials.gov: NCT01521078.
References
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- Neighbors C, Lee CM, Atkins DC, Lewis MA, Kaysen D, Mittmann A, Fossos N, Geisner IM, Zheng C, Larimer ME. A randomized controlled trial of event-specific prevention strategies for reducing problematic drinking associated with 21st birthday celebrations. J Consult Clin Psychol. 2012;80:850–862. - PMC - PubMed
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- Two-thirds of young adults and those with higher income are smart phone owners. http://pewinternet.org/Reports/2012/Smartphone-Update-Sept-2012.aspx.
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