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Review
. 2013 Aug;132(2):483-490.
doi: 10.1097/PRS.0b013e3182958c9a.

Applying the concepts of innovation strategies to plastic surgery

Yirong Wang  1 , Sandra V Kotsis, Kevin C Chung
Affiliations
Review

Applying the concepts of innovation strategies to plastic surgery

Yirong Wang et al. Plast Reconstr Surg. 2013 Aug.

Abstract

Background: Plastic surgery has a well-known history of innovative procedures and products. However, with the rise in competition, such as aesthetic procedures being performed by other medical specialties, there is a need for continued innovation in plastic surgery to create novel treatments to advance this specialty. Although many articles introduce innovative technologies and procedures, there is a paucity of publications to highlight the application of principles of innovation in plastic surgery.

Methods: The authors review the literature regarding business strategies for innovation.

Results: The authors evaluate concepts of innovation, process of innovation (i.e., idea generation, idea evaluation, idea conversion, idea diffusion, and adoption), ethical issues, and application to plastic surgery.

Conclusion: Adopting a business model of innovation is helpful for promoting a new paradigm of progress to propel plastic surgery to new avenues of creativity.

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Figures

Figure 1
Figure 1
The innovation genome has two basic structural components. Three levels: people, practice, purpose; four competing values: collaborate, create, compete, control. (Adapted from Jeff DeGraff. How you innovate is what you innovate. Available at: http://competingvalues.com/competingvalues.com/wp-content/uploads/2009/07/How-You-Innovate-Is-What-You-Innovate.pdf.)
Figure 2
Figure 2
The process of innovation.
Figure 3
Figure 3
The sources of innovation. (Adapted from Henry Chesbrough. Open innovation and open business models: a new approach to industrial innovation. Available at: www.crp-eut.org/2010_Chesbrough.pdf.)
Figure 4
Figure 4
The R-W-W (real, win, and worth it) screen. (Adapted from George S. Day. Is it real? Can we win? Is it worth doing? Managing risk and reward in an innovation protfolio. In: HBR's 10 Must Reads on Innovation. Boston: Harvard Business School Publishing Corporation; 2011:119.)
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