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. 2013 Aug 20;110 Suppl 3(Suppl 3):14096-101.
doi: 10.1073/pnas.1212744110. Epub 2013 Aug 12.

New media landscapes and the science information consumer

Dominique Brossard  1
Affiliations

New media landscapes and the science information consumer

Dominique Brossard. Proc Natl Acad Sci U S A. .

Abstract

Individuals are increasingly turning to online environments to find information about science and to follow scientific developments. It is therefore crucial for scientists and scientific institutions to consider empirical findings from research in online science communication when thinking about science in the public sphere. After providing a snapshot of the current media landscape, this paper reviews recent major research findings related to science communication in the online environment and their implications for science in the 21st century. Particular emphasis is given to the bias introduced by search engines, the nature of scientific content encountered online, and the potential impact of the Internet on audiences' knowledge and attitudes toward science.

Keywords: blogs; social media.

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Conflict of interest statement

The author declares no conflict of interest.

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