Ignoring real faces: effects of valence, threat, and salience

Abstract

Facial stimuli have been shown to accrue a special status within visual processing, particularly when attention is prioritized to one face over another on the basis of affective content. This has been examined in relation to the ability of faces to guide or hold attention, or to resist attentional suppression. Previous work has shown that schematic faces can only be partially ignored and that the emotional valence of to-be-ignored faces has little effect. Given recent debates concerning the use of schematic faces, here we examined the ease with which photorealistic faces could be ignored. Although we found evidence of a partial preview benefit for these stimuli, the findings were complex, with stimulus salience, valence, and threat content interacting to affect both the strength of the benefit and target detection efficiency (Exps. 1-3). Experiment 4 then clarified the effects of physical salience and perceived stimulus similarity in the previous experiments, demonstrating that a combination of these factors is likely to account for the search patterns observed.