Dismissing subliminal perception because of its famous problems is classic "baby with the bathwater"

Abstract

Newell & Shanks (N&S) appeal to well-known problems in establishing subliminality to argue that there is little convincing evidence that subliminally presented stimuli can affect decision making. We discuss how recent studies have successfully addressed these well-known problems and, in turn, have revealed clear evidence that subliminally presented stimuli can affect decision making.