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Comparative Study
. 2015 Mar;37(1):116-24.
doi: 10.1093/pubmed/fdu015. Epub 2014 Mar 12.

Concession stand makeovers: a pilot study of offering healthy foods at high school concession stands

Helena H Laroche  1 , Christopher Ford  2 , Kate Hansen  3 , Xueya Cai  4 , David R Just  5 , Andrew S Hanks  5 , Brian Wansink  5
Affiliations
Comparative Study

Concession stand makeovers: a pilot study of offering healthy foods at high school concession stands

Helena H Laroche et al. J Public Health (Oxf). 2015 Mar.

Abstract

Background: Concession stands at high school events are exempt from the US Department of Agriculture regulations for school foods. Concessions are generally stocked with unhealthy foods since healthy foods are believed to have lower sales and profit margins.

Methods: Concession stand sales for two seasons of high school fall sports in Muscatine, Iowa were compared. In between seasons, two types of changes were made: (i) addition of new healthier concession options and (ii) substitution of healthier ingredients (less saturated fat, no trans fat). Satisfaction surveys of students and parents were conducted before and after the changes. Data were collected in 2008 and 2009 and analyzed in 2012-13.

Results: Revenue per game was similar between years, even with the introduction of healthier items and ingredient changes. In 2009, the new healthy foods comprised 9.2% of total revenue and sales of some new items increased with each game. The 'healthy makeover' had no influence on student satisfaction but it improved parent satisfaction (P < 0.001).

Conclusions: This compelling test of concept shows that offering healthier items can be good for both sales and satisfaction. While this study was conducted with concession stands, the principles can be carried over into other food retail settings.

Keywords: children; food and nutrition; public health.

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Figures

Fig. 1
Fig. 1
(a) Sales of selected items over four football games during the fall 2009–10 sports season. (b) Sales as a percentage of revenue over four football games, fall 2009–10. *Homecoming. †Due to poor weather chicken and pork were not sold at this game.
See this image and copyright information in PMC

References

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