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. 2014 Apr;37(2):141-2.
doi: 10.1017/S0140525X13002008.

What's in a goal? The role of motivational relevance in cognition and action

Baruch Eitam  1 , E Tory Higgins  2
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What's in a goal? The role of motivational relevance in cognition and action

Baruch Eitam et al. Behav Brain Sci. 2014 Apr.

Abstract

We argue that it is possible to go beyond the "selfish goal" metaphor and make an even stronger case for the role of unconscious motivation in cognition and action. Through the relevance of a representation (ROAR) framework, we describe how not only value motivation, which relates to "selfish goals," but also truth motivation and control motivation impact cognition and action.

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