Powerful partnering: engaging the best to do the most in courting new realms to boost physical activity

Abstract

The central thesis of the commentary is that expanding engagement between the public and private sector, especially in the area of physical activity, is needed and important. Powerful partnering offers the perspective that business is reframing its priorities, moving from short-term gain to long-term sustainability; and that business leaders are regarding the term 'survival of the fittest' not in terms of who is the most competitive and strongest, but who is the most collaborative and adaptable. The commentary stakes a position that global problems in the 21(st) century need both a left and right brain approach, where leadership and the worldview must be connected and collaborative rather than sharply delineated and disconnected. Through a series of examples, the commentary seeks to share how and why business is currently involved in physical activity partnering; and approaches and guidelines public health can consider to build the collaboration bridge.

Keywords: collaboration; communication; debate; dialogue; globalisation; health promotion; management; marketing; partnership; physical activity; program planning.