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. 2014 Dec;104(12):2306-12.
doi: 10.2105/AJPH.2014.302211. Epub 2014 Oct 16.

Hidden in plain sight: a crowdsourced public art contest to make automated external defibrillators more visible

Raina M Merchant  1 , Heather M Griffis, Yoonhee P Ha, Austin S Kilaru, Allison M Sellers, John C Hershey, Shawndra S Hill, Emily Kramer-Golinkoff, Lindsay Nadkarni, Margaret M Debski, Kevin A Padrez, Lance B Becker, David A Asch
Affiliations

Hidden in plain sight: a crowdsourced public art contest to make automated external defibrillators more visible

Raina M Merchant et al. Am J Public Health. 2014 Dec.

Abstract

Objectives: We sought to explore the feasibility of using a crowdsourcing study to promote awareness about automated external defibrillators (AEDs) and their locations.

Methods: The Defibrillator Design Challenge was an online initiative that asked the public to create educational designs that would enhance AED visibility, which took place over 8 weeks, from February 6, 2014, to April 6, 2014. Participants were encouraged to vote for AED designs and share designs on social media for points. Using a mixed-methods study design, we measured participant demographics and motivations, design characteristics, dissemination, and Web site engagement.

Results: Over 8 weeks, there were 13 992 unique Web site visitors; 119 submitted designs and 2140 voted. The designs were shared 48 254 times on Facebook and Twitter. Most designers-voters reported that they participated to contribute to an important cause (44%) rather than to win money (0.8%). Design themes included: empowerment, location awareness, objects (e.g., wings, lightning, batteries, lifebuoys), and others.

Conclusions: The Defibrillator Design Challenge engaged a broad audience to generate AED designs and foster awareness. This project provides a framework for using design and contest architecture to promote health messages.

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Figures

FIGURE 1—
FIGURE 1—
Sample crowdsourced automated external defibrillator designs submitted to the defibrillator design challenge.
FIGURE 2—
FIGURE 2—
Distribution of design ratings. Note. This figure illustrates subjective ratings (Likert scale 1–5; 1 = poor, 5 = excellent) of designs by the study team relative to how successful the design could be in promoting automated external defibrillator education and awareness (light gray bars) or how successful the design could be in drawing attention to an automated external defibrillator (dark gray bars).
See this image and copyright information in PMC

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