Perception of visual advertising in different media: from attention to distraction, persuasion, preference and memory

Affiliations

¹ Cognitive Science, Cognitive Brain Research Unit, University of Helsinki Helsinki, Finland.
² Department of Psychology, University of Turku Turku, Finland.
³ Department of Marketing, Aalto University School of Business Helsinki, Finland.

Jaana Simola et al. Front Psychol. 2014.

. 2014 Oct 28:5:1208.

doi: 10.3389/fpsyg.2014.01208. eCollection 2014.

¹ Cognitive Science, Cognitive Brain Research Unit, University of Helsinki Helsinki, Finland.
² Department of Psychology, University of Turku Turku, Finland.
³ Department of Marketing, Aalto University School of Business Helsinki, Finland.

No abstract available

Keywords: ad format; advertising; animation; attention; eye movements; internet; media; memory.

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