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. 2015 Apr 1;43(3):296-314.
doi: 10.1002/jcop.21679.

EVALUATION OF ALL BABIES CRY, A SECOND GENERATION UNIVERSAL ABUSIVE HEAD TRAUMA PREVENTION PROGRAM

Allison C Morrill  1 , Lisa McElaney  1 , Betsy Peixotto  1 , Marcia VanVleet  2 , Robert Sege  3
Affiliations

EVALUATION OF ALL BABIES CRY, A SECOND GENERATION UNIVERSAL ABUSIVE HEAD TRAUMA PREVENTION PROGRAM

Allison C Morrill et al. J Community Psychol. .

Abstract

Child maltreatment results in significant individual, family, and societal costs. This study assessed the efficacy of All Babies Cry (ABC), a media-based infant maltreatment prevention program, using a mixed-method, quasi-experimental staged evaluation design. ABC's messaging, designed and tested through a series of focus groups, provides strategies for reducing parental stress and soothing infants. Participants (n = 423) were first-time parents, 70% fathers, recruited at two hospitals. The first 211 were controls; the next 212 received ABC. Participants were interviewed 3 times: at baseline in hospital, and by telephone 5 weeks (n = 359; 85%) and 17 weeks (n = 326; 77%) later. Researchers measured parents' perceptions, intentions, and use of strategies to calm crying and manage caregiver stress. Outcomes were based on the Strengthening Families Model and the Theory of Planned Behavior. The intervention was well received, appears effective in improving mediators of behavior, and may change parental behavior.

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Figures

Figure 1
Figure 1
Strengthening families approach family protective factors. Note: Factors addressed by ABC are bold and highlighted. Source: Strengthening Families Illinois. (2011). Six protective factors that keep families strong. Retrieved from http://www.strengtheningfamiliesillinois.org/index.php/main/content/category/protective_factors.
Figure 2
Figure 2
Diagram of the theory of planned behavior. Source: Ajzen, I. (2006). Theory of Planned Behavior Diagram. Retrieved from http://people.umass.edu/aizen/tpb.diag.html. Reprinted with permission from the author.
Figure 3
Figure 3
CONSORT diagram. Note: This was not a randomized trial; control group participants were recruited at each site prior to intervention (See text for details).
Figure 4
Figure 4
ABC behaviors selected for evaluation purposes.
See this image and copyright information in PMC

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