Maximising follow-up participation rates in a large scale 45 and Up Study in Australia
- PMID: 27087827
- PMCID: PMC4832455
- DOI: 10.1186/s12982-016-0046-y
Maximising follow-up participation rates in a large scale 45 and Up Study in Australia
Abstract
Background: The issue of poor response rates to population surveys has existed for some decades, but few studies have explored methods to improve the response rate in follow-up population cohort studies.
Methods: A sample of 100,000 adults from the 45 and Up Study, a large population cohort in Australia, were followed up 3.5 years after the baseline cohort was assembled. A pilot mail-out of 5000 surveys produced a response rate of only 41.7 %. This study tested methods of enhancing response rate, with three groups of 1000 each allocated to (1) receiving an advance notice postcard followed by a questionnaire, (2) receiving a questionnaire and then follow-up reminder letter, and (3) both these strategies.
Results: The enhanced strategies all produced an improved response rate compared to the pilot, with a resulting mean response rate of 53.7 %. Highest response was found when both the postcard and questionnaire reminder were used (56.4 %) but this was only significantly higher when compared to postcard alone (50.5 %) but not reminder alone (54.1 %). The combined approach was used for recruitment among the remaining 92,000 participants, with a resultant further increased response rate of 61.6 %.
Conclusions: Survey prompting with a postcard and a reminder follow-up questionnaire, applied separately or combined can enhance follow-up rates in large scale survey-based epidemiological studies.
Keywords: Epidemiological studies; Follow-up; Recruitment strategies; Response rates.
Figures
References
-
- Jousilahti P, Salomaa V, Kuulasmaa K, Niemela M, Vartiainen E. Total and cause specific mortality among participants and non-participants of population based health surveys: a comprehensive follow up of 54,372 Finnish men and women. J Epidemiol Commun. 2005;59:310–315. doi: 10.1136/jech.2004.024349. - DOI - PMC - PubMed
-
- Kanuk L, Berenson C. Mail surveys and response rates: a literature review. J Market Res. 1975;12:440–453. doi: 10.2307/3151093. - DOI
LinkOut - more resources
Full Text Sources
Other Literature Sources