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. 2016 May;40(3):310-21.
doi: 10.5993/AJHB.40.3.3.

DECOY: Documenting Experiences with Cigarettes and Other Tobacco in Young Adults

Carla J Berg  1 , Regine Haardörfer  2 , Michael Lewis  2 , Betelihem Getachew  2 , Steven A Lloyd  3 , Sarah Fretti Thomas  4 , Angela Lanier  5 , Kelleigh Trepanier  6 , Teresa Johnston  7 , Linda Grimsley  8 , Bruce Foster  9 , Stephanie Benson  10 , Alicia Smith  11 , Dana Boyd Barr  12 , Michael Windle  2
Affiliations

DECOY: Documenting Experiences with Cigarettes and Other Tobacco in Young Adults

Carla J Berg et al. Am J Health Behav. 2016 May.

Abstract

Objectives: We examined psychographic characteristics associated with tobacco use among Project DECOY participants.

Methods: Project DECOY is a 2-year longitudinal mixed-methods study examining risk for tobacco use among 3418 young adults across 7 Georgia colleges/universities. Baseline measures included sociodemographics, tobacco use, and psychographics using the Values, Attitudes, and Lifestyle Scale. Bivariate and multivariable analyses were conducted to identify correlates of tobacco use.

Results: Past 30-day use prevalence was: 13.3% cigarettes; 11.3% little cigars/cigarillos (LCCs); 3.6% smokeless tobacco; 10.9% e-cigarettes; and 12.2% hookah. Controlling for sociodemographics, correlates of cigarette use included greater novelty seeking (p < .001) and intellectual curiosity (p = .010) and less interest in tangible creation (p = .002) and social conservatism (p < .001). Correlates of LCC use included greater novelty seeking (p < .001) and greater fashion orientation (p = .007). Correlates of smokeless tobacco use included greater novelty seeking (p = .006) and less intellectual curiosity (p < .001). Correlates of e-cigarette use included greater novelty seeking (p < .001) and less social conservatism (p = .002). Correlates of hookah use included greater novelty seeking (p < .001), fashion orientation (p = .044), and self-focused thinking (p = .002), and less social conservatism (p < .001).

Conclusions: Psychographic characteristics distinguish users of different tobacco products.

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Conflict of interest statement

Statement Conflict of Interest

The authors declare no conflicts of interest.

Figures

Figure 1
Figure 1
Participant Flowchart
See this image and copyright information in PMC

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