Skip to main page content
U.S. flag

An official website of the United States government

Dot gov

The .gov means it’s official.
Federal government websites often end in .gov or .mil. Before sharing sensitive information, make sure you’re on a federal government site.

Https

The site is secure.
The https:// ensures that you are connecting to the official website and that any information you provide is encrypted and transmitted securely.

Access keys NCBI Homepage MyNCBI Homepage Main Content Main Navigation
. 2016 Feb 5;4(1):e599.
doi: 10.1097/GOX.0000000000000597. eCollection 2016 Jan.

#SocialMedia for the Academic Plastic Surgeon-Elevating the Brand

Laura S Humphries  1 , Brandon Curl  1 , David H Song  1
Affiliations

#SocialMedia for the Academic Plastic Surgeon-Elevating the Brand

Laura S Humphries et al. Plast Reconstr Surg Glob Open. .

Abstract

The link between social media and surgery has been under increasingly popular discussion. This article discusses the potential role of social media in creating and maintaining the brand of an academic plastic surgeon.

PubMed Disclaimer

Figures

Fig. 1.
Fig. 1.
Sullivan’s 6 facets of “Brand Generosity” that help build community around a brand. From Sullivan, Hey Whipple, Squeeze This, 4th Edition. Copyright © 2012 by John Wiley Sons, Inc. Reprinted with permission from John Wiley & Sons, Inc.
Fig. 2.
Fig. 2.
“Academic Plastic Surgeon—The Brand” has many rungs, much like the reconstructive ladder. Your brand includes you, the plastic surgeon, but you are also a steward of other brands, including your department, institution, field, and profession.
Fig. 3.
Fig. 3.
Explanations of specific Twitter symbols used in tweets.
Fig. 4.
Fig. 4.
Personalized statistics provided for a single tweet by Twitter Analytics. A, Initial tweet by Dr. David Song at time 0. Statistics for tweet at time (B) 3.5 hours; (C) 10.5 hours; and (D) 18 hours.
Fig. 5.
Fig. 5.
Advantages, disadvantages, and recommended uses of different social media platforms available to the plastic surgeon.
See this image and copyright information in PMC

Similar articles

See all similar articles

Cited by

See all "Cited by" articles

References

    1. Mohan AT, Branford OA. iGuide to plastic surgery: iPhone apps, the plastic surgeon, and the health care environment. Aesthet Surg J. 2012;32:653–658. - PubMed
    1. Wong WW, Gupta SC. Plastic surgery marketing in a generation of “tweeting.”. Aesthet Surg J. 2011;31:972–976. - PubMed
    1. Vardanian AJ, Kusnezov N, Im DD, et al. Social media use and impact on plastic surgery practice. Plast Reconstr Surg. 2013;131:1184–1193. - PubMed
    1. Chang JB, Woo SL, Cederna PS. Worth the “likes”? The use of Facebook among plastic surgeons and its perceived impact. Plast Reconstr Surg. 2015;135:909e–918e. - PubMed
    1. Dauwe P, Heller JB, Unger JG, et al. Social networks uncovered: 10 tips every plastic surgeon should know. Aesthet Surg J. 2012;32:1010–1015. - PubMed

LinkOut - more resources