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. 2016 Nov;25(Suppl 2):ii4-ii13.
doi: 10.1136/tobaccocontrol-2016-053373. Epub 2016 Oct 28.

Flavoured non-cigarette tobacco product use among US adults: 2013-2014

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Flavoured non-cigarette tobacco product use among US adults: 2013-2014

Michèle G Bonhomme et al. Tob Control. 2016 Nov.

Abstract

Introduction: Limited data exist on flavoured non-cigarette tobacco product (NCTP) use among US adults.

Methods: Data from the 2013 to 2014 National Adult Tobacco Survey (N=75 233), a landline and cellular telephone survey of US adults aged ≥18, were assessed to estimate past 30-day NCTP use, flavoured NCTP use and flavour types using bivariate analyses.

Results: During 2013-2014, 14.4% of US adults were past 30-day NCTP users. Nationally, an estimated 10.2 million e-cigarette users (68.2%), 6.1 million hookah users (82.3%), 4.1 million cigar smokers (36.2%) and 4.0 million smokeless tobacco users (50.6%) used flavoured products in the past 30 days. The most prevalent flavours reported were menthol/mint (76.9%) for smokeless tobacco; fruit (74.0%) for hookah; fruit (52.4%), candy/chocolate/other sweet flavours (22.0%) and alcohol (14.5%) for cigars/cigarillos/filtered little cigars; fruit (44.9%), menthol/mint (43.9%) and candy/chocolate/other sweet flavours (25.7%) for e-cigarettes and fruit (56.6%), candy/chocolate/other sweet flavours (26.5%) and menthol/mint (24.8%) for pipes. Except for hookah and pipes, past 30-day flavoured product use was highest among 18-24-year olds. By cigarette smoking, never smoking e-cigarette users (84.8%) were more likely to report flavoured e-cigarette use, followed by recent former smokers (78.1%), long-term former smokers (70.4%) and current smokers (63.2%).

Conclusions: Flavoured NCTP use is prominent among US adult tobacco users, particularly among e-cigarette, hookah and cigar users. Flavoured product use, especially fruit and sweet-flavoured products, was higher among younger adults. It is important for tobacco prevention and control strategies to address all forms of tobacco use, including flavoured tobacco products.

Keywords: Disparities; Electronic nicotine delivery devices; Non-cigarette tobacco products; Priority/special populations; Surveillance and monitoring.

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Figures

Figure 1
Figure 1
Specific flavours used among flavoured non-cigarette tobacco product users in the past 30 days, by type of tobacco product. *Estimates of specific flavour use among flavoured regular pipe smokers were unstable (RSE >30%) for clove, spice, herb flavour; alcohol flavour and other flavour and therefore excluded from the figure. †Respondents were allowed to report the use of more than one flavour for each tobacco product. Missing responses (don’t know/refused) on specific flavour for each product was excluded from the denominator (n=27 for electronic cigarettes; n=26 for hookah; n=19 for cigars; n=13 smokeless tobacco; n=1 for regular pipes). RSE, relative SE.

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