Using nudging and social marketing techniques to create healthy worksite cafeterias in the Netherlands: intervention development and study design

doi:10.1186/s12889-016-3927-7

Randomized Controlled Trial

. 2017 Jan 11;17(1):63.

doi: 10.1186/s12889-016-3927-7.

Using nudging and social marketing techniques to create healthy worksite cafeterias in the Netherlands: intervention development and study design

Elizabeth Velema¹, Ellis L Vyth², Ingrid H M Steenhuis²

Affiliations

¹ Department of Health Sciences and the EMGO+ Institute for Health and Care Research, Faculty of Earth and Life Sciences, Vrije Universiteit Amsterdam, De Boelelaan 1085, 1081 HV, Amsterdam, The Netherlands. e.velema@vu.nl.
² Department of Health Sciences and the EMGO+ Institute for Health and Care Research, Faculty of Earth and Life Sciences, Vrije Universiteit Amsterdam, De Boelelaan 1085, 1081 HV, Amsterdam, The Netherlands.

PMID: 28077114
PMCID: PMC5225653
DOI: 10.1186/s12889-016-3927-7

Randomized Controlled Trial

Using nudging and social marketing techniques to create healthy worksite cafeterias in the Netherlands: intervention development and study design

Elizabeth Velema et al. BMC Public Health. 2017.

. 2017 Jan 11;17(1):63.

doi: 10.1186/s12889-016-3927-7.

Authors

Elizabeth Velema¹, Ellis L Vyth², Ingrid H M Steenhuis²

Affiliations

¹ Department of Health Sciences and the EMGO+ Institute for Health and Care Research, Faculty of Earth and Life Sciences, Vrije Universiteit Amsterdam, De Boelelaan 1085, 1081 HV, Amsterdam, The Netherlands. e.velema@vu.nl.
² Department of Health Sciences and the EMGO+ Institute for Health and Care Research, Faculty of Earth and Life Sciences, Vrije Universiteit Amsterdam, De Boelelaan 1085, 1081 HV, Amsterdam, The Netherlands.

PMID: 28077114
PMCID: PMC5225653
DOI: 10.1186/s12889-016-3927-7

Abstract

Background: The worksite cafeteria is a suitable setting for interventions focusing on changing eating behavior, because a lot of employees visit the worksite cafeteria regularly and a variety of interventions could be implemented there. The aim of this paper is to describe the intervention development and design of the evaluation of an intervention to make the purchase behavior of employees in the worksite cafeteria healthier. The developed intervention called "the worksite cafeteria 2.0" consists of a set of 19 strategies based on theory of nudging and social marketing (marketing mix). The intervention will be evaluated in a real-life setting, that is Dutch worksite cafeterias of different companies and with a number of contract catering organizations.

Methods/design: The study is a randomized controlled trial (RCT), with 34 Dutch worksite cafeterias randomly allocated to the 12-week intervention or to the control group. Primary outcomes are sales data of selected products groups like sandwiches, salads, snacks and bread topping. Secondary outcomes are satisfaction of employees with the cafeteria and vitality.

Discussion: When executed, the described RCT will provide better knowledge in the effect of the intervention "the worksite cafeteria 2.0" on the purchasing behavior of Dutch employees in worksite cafeterias.

Trial registration: Dutch Trial register: NTR5372 .

Keywords: Employee; Nudging; Overweight; Purchasing behavior; Randomized controlled trial; Social marketing; Worksite cafeteria.

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Time planning of measurements RCT

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References

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[1] Lengte en gewicht van personen, ondergewicht en overgewicht; vanaf 1981. Den Haag/Heerlen: Statistics Netherlands; 2015. http://statline.cbs.nl/StatWeb/publication/?DM=SLNL&PA=81565NED. Accessed 2 Feb 2016

[2] Lengte en gewicht van personen, ondergewicht en overgewicht; vanaf 1981. Den Haag/Heerlen: Statistics Netherlands; 2015. http://statline.cbs.nl/StatWeb/publication/?DM=SLNL&PA=81565NED. Accessed 2 Feb 2016

[3] Guh DP, Zhang W, Bansback N, Amarsi Z, Birmingham CL, Anis AH. The incidence of co-morbidities related to obesity and overweight: a systematic review and meta-analysis. BMC Public Health. 2009;9:88. doi: 10.1186/1471-2458-9-88. - DOI - PMC - PubMed

[4] Guh DP, Zhang W, Bansback N, Amarsi Z, Birmingham CL, Anis AH. The incidence of co-morbidities related to obesity and overweight: a systematic review and meta-analysis. BMC Public Health. 2009;9:88. doi: 10.1186/1471-2458-9-88. - DOI - PMC - PubMed

[5] Epstein LH, Jankowiak N, Nederkoorn C, Raynor HA, French SA, Finkelstein E. Experimental research on the relation between food price changes and food-purchasing patterns: a targeted review. Am J Clin Nutr. 2012;95(4):789–809. doi: 10.3945/ajcn.111.024380. - DOI - PMC - PubMed

[6] Epstein LH, Jankowiak N, Nederkoorn C, Raynor HA, French SA, Finkelstein E. Experimental research on the relation between food price changes and food-purchasing patterns: a targeted review. Am J Clin Nutr. 2012;95(4):789–809. doi: 10.3945/ajcn.111.024380. - DOI - PMC - PubMed

[7] Bell JF, Zimmerman FJ, Arterburn DE, Maciejewski ML. Health-care expenditures of overweight and obese males and females in the medical expenditures panel survey by age cohort. Obesity. 2011;19(1):228–32. doi: 10.1038/oby.2010.104. - DOI - PubMed

[8] Bell JF, Zimmerman FJ, Arterburn DE, Maciejewski ML. Health-care expenditures of overweight and obese males and females in the medical expenditures panel survey by age cohort. Obesity. 2011;19(1):228–32. doi: 10.1038/oby.2010.104. - DOI - PubMed

[9] Lal A, Moodie M, Ashton T, Siahpush M, Swinburn B. Health care and lost productivity costs of overweight and obesity in New Zealand. Aust N Z J Public Health. 2012;36(6):550–6. doi: 10.1111/j.1753-6405.2012.00931.x. - DOI - PubMed

[10] Lal A, Moodie M, Ashton T, Siahpush M, Swinburn B. Health care and lost productivity costs of overweight and obesity in New Zealand. Aust N Z J Public Health. 2012;36(6):550–6. doi: 10.1111/j.1753-6405.2012.00931.x. - DOI - PubMed

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Using nudging and social marketing techniques to create healthy worksite cafeterias in the Netherlands: intervention development and study design

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Using nudging and social marketing techniques to create healthy worksite cafeterias in the Netherlands: intervention development and study design

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