Attention and memory benefits for physical attractiveness may mediate prosocial biases

Abstract

Mating motivations can explain attractiveness benefits, but what proximate mechanisms might serve as efficient causes of these biases? There is growing evidence that visual cues of physical attractiveness capture attention and facilitate memory, enhancing salience in ways that could underlie, for example, preferring one job applicant over another. All of these effects beg deeper questions about the meaning of attractiveness.