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. 2017 Jan:40:e30.
doi: 10.1017/S0140525X16000510.

Oxytocin drives prosocial biases in favor of attractive people

René Hurlemann  1 , Dirk Scheele  2 , Wolfgang Maier  1 , Johannes Schultz  2
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Oxytocin drives prosocial biases in favor of attractive people

René Hurlemann et al. Behav Brain Sci. 2017 Jan.

Abstract

Current perspectives on attractiveness-related prosocial biases emphasize the contribution of evolutionarily shaped mating drives. Here, we extend these concepts by highlighting the pivotal role of the hypothalamic peptide oxytocin in augmenting the salience and rewarding value of social stimuli, including the partner's face, thereby fostering social bonding in general and the stability of monogamous pair bonds and offspring care in particular.

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