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Comment
. 2017 Jan:40:e43.
doi: 10.1017/S0140525X16000649.

Attractiveness bias: A cognitive explanation

Stevie S Schein  1 , Logan T Trujillo  2 , Judith H Langlois  1
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Attractiveness bias: A cognitive explanation

Stevie S Schein et al. Behav Brain Sci. 2017 Jan.

Abstract

According to cognitive averaging theory, preferences for attractive faces result from their similarity to facial prototypes, the categorical central tendencies of a population of faces. Prototypical faces are processed more fluently, resulting in increased positive affect in the viewer.

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