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Editorial
. 2017 May;107(5):668-670.
doi: 10.2105/AJPH.2017.303719.

Natural American Spirit Brand Marketing Casts Health Halo Around Smoking

Anna E Epperson  1 , Lisa Henriksen  1 , Judith J Prochaska  1
Affiliations
Editorial

Natural American Spirit Brand Marketing Casts Health Halo Around Smoking

Anna E Epperson et al. Am J Public Health. 2017 May.
No abstract available

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Figures

IMAGE 1—
IMAGE 1—
Reynolds American With Their Natural American Spirit Cigarettes Note. Reynolds American uses repeated health-oriented and pro-American language in the brand name and pack design and claims of “100% additive-free natural tobacco,” “made with organic tobacco,” and “US grown tobacco,” combined with imagery of an American Indian warrior in headdress, peace pipe in hand, and a soaring eagle overhead.
See this image and copyright information in PMC

References

    1. Moran MB, Pierce JP, Weiger C, Cunningham MC, Sargent JD. Use of imagery and text that could convey reduced harm in American Spirit advertisements. Tob Control. 2016 Epub ahead of print. - PMC - PubMed
    1. Sharma A, Fix BV, Delnevo C, Cummings KM, O’Connor RJ. Trends in market share of leading cigarette brands in the USA: National Survey on Drug Use and Health 2002–2013. BMJ Open. 2016;6(1):e008813. - PMC - PubMed
    1. Pearson JL, Johnson A, Villanti A et al. Misperceptions of harm among Natural American Spirit smokers: results from wave 1 of the Population Assessment of Tobacco and Health (PATH) study (2013–2014) Tob Control. 2016 Epub ahead of print. - PubMed
    1. Byron MJ, Baig SA, Moracco KE, Brewer NT. Adolescents’ and adults’ perceptions of “natural,” “organic,” and “additive-free” cigarettes, and the required disclaimers. Tob Control. 2016;25(5):517–520. - PMC - PubMed
    1. Lee WJ, Shimizu M, Kniffin KM, Wansink B. You taste what you see: do organic labels bias taste perceptions? Food Qual Prefer. 2013;29(1):33–39.

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