Skip to main page content
U.S. flag

An official website of the United States government

Dot gov

The .gov means it’s official.
Federal government websites often end in .gov or .mil. Before sharing sensitive information, make sure you’re on a federal government site.

Https

The site is secure.
The https:// ensures that you are connecting to the official website and that any information you provide is encrypted and transmitted securely.

Access keys NCBI Homepage MyNCBI Homepage Main Content Main Navigation
. 2018 Jul;33(7):896-906.
doi: 10.1080/10410236.2017.1321163. Epub 2017 Jun 6.

Entertainment-Education Videos as a Persuasive Tool in the Substance Use Prevention Intervention "keepin' it REAL"

YoungJu Shin  1 , Michelle Miller-Day  2   3 , Michael L Hecht  3 , Janice L Krieger  4
Affiliations

Entertainment-Education Videos as a Persuasive Tool in the Substance Use Prevention Intervention "keepin' it REAL"

YoungJu Shin et al. Health Commun. 2018 Jul.

Abstract

Based on social cognitive theory and narrative engagement theory, the current study examined hypothesized indirect effects of engagement with keepin' it REAL (kiR) curriculum entertainment-education (E-E) videos on youth alcohol use via youth drug offer refusal efficacy. Students in 7th grade (N = 1,464) at 25 public schools in two Midwestern states were randomly assigned to one of the two versions of the kiR curriculum, the kiR urban version and the kiR rural version. Each version had their own set of five culturally-grounded E-E videos depicting communicative skills to refuse drug offers. Differential effects for engagement components were expected depending on the degree of cultural matching. Pre/post surveys were administered at the beginning and the end of 7th grade. Structural equation modeling analysis resulted in partial support for the research hypotheses. Rural youth receiving the urban curriculum who reported higher interest in the E-E videos were more likely to report having higher refusal efficacy, and in turn, less likely to use alcohol. Rural youth receiving the rural curriculum who identified with the E-E video main characters were more likely to report having higher refusal efficacy, and in turn, less likely to use alcohol. Implications for E-E health promotion are discussed.

PubMed Disclaimer

Figures

Figure 1
Figure 1
Proposed conceptual mediation model.
Figure 2
Figure 2
Mediation model for urban E–E videos. Note. Path coefficients in the figure are standardized and only significant pathways and correlations are highlighted by boldface (χ2 [110] = 335.24; RMSEA = .07; CFI = .92; SRMR = 0.08). Effects of gender, age, and prior use of substances were controlled but the pathways are not shown in the figure for clarity. *p < .05; **p < .01; ***p < .001.
Figure 3
Figure 3
Mediation model for rural E–E videos. Note. Path coefficients in the figure are standardized and only significant pathways and correlations are highlighted by boldface (χ2 [110] = 335.36; RMSEA = .05; CFI = .96; SRMR = 0.07). Effects of gender, age, and prior use of substances were controlled but the pathways are not shown in the figure for clarity. * p < .05; ** p < .01; *** p < .001.
See this image and copyright information in PMC

Similar articles

See all similar articles

Cited by

See all "Cited by" articles

References

    1. Anderson P, Bruijin A, Angus K, Gordon R, Hastings G. Impacts of alcohol advertising and media exposure on adolescent alcohol use: A systematic review of longitudinal studies. Alcohol & Alcoholism. 2009;44:229–243. doi: 10.1093/alcalc/agn115. - DOI - PubMed
    1. Baan R, Straif K, Grosse Y, Secretan B, El Ghissassi F, Bouvard V, Cogliano V on behalf of the WHO International Agency for Research on Cancer Monograph Working Group. Carcinogenicity of alcoholic beverages. The Lancet Oncology. 2007;8:292–293. doi: 10.1016/S1470-2045(07)70099-2. - DOI - PubMed
    1. Bae H. Entertainment-education and recruitment of cornea donors: The role of emotion and issue involvement. Journal of Communication. 2008;13:20–36. doi: 10.1080/10810730701806953. - DOI - PubMed
    1. Bandura A. Social cognitive theory of mass communication. In: Bryant J, Zillmann D, editors. Media effects: Advances in theory and research. Mahwah, NJ: Lawrence Erlbaum Associates; 2002. pp. 121–154.
    1. Bandura A. Social cognitive theory for personal and social change by enabling media. In: Singhal A, Cody MJ, Rogers EM, Sabido M, editors. Entertainment-education and social change: History, research, and practice. Mahwah, NJ: Lawrence Erlbaum Associates; 2004. pp. 75–96.

Publication types