Gangnam-Style Plastic Surgery: The Science of Westernized Beauty in South Korea

Abstract

New beauty ideals and particular types of plastic surgery beauty have emerged in South Korea from the early twenty-first century. By defining Gangnam-style plastic surgery as a hybrid of old Westernized beauty ideals and a new science of beauty with variations and contradictions, I intend to twist the simplistic understanding of non-Western plastic surgery as an effort to resemble the white westerner's body. I also draw political implications from a case of monstrous Gangnam-style beauty made by excessive plastic surgery.

Keywords: Gangnam style; South Korea; Westernization; beauty ideals; plastic surgery; science.