Gangnam-Style Plastic Surgery: The Science of Westernized Beauty in South Korea
- PMID: 28644926
- DOI: 10.1080/01459740.2017.1345904
Gangnam-Style Plastic Surgery: The Science of Westernized Beauty in South Korea
Abstract
New beauty ideals and particular types of plastic surgery beauty have emerged in South Korea from the early twenty-first century. By defining Gangnam-style plastic surgery as a hybrid of old Westernized beauty ideals and a new science of beauty with variations and contradictions, I intend to twist the simplistic understanding of non-Western plastic surgery as an effort to resemble the white westerner's body. I also draw political implications from a case of monstrous Gangnam-style beauty made by excessive plastic surgery.
Keywords: Gangnam style; South Korea; Westernization; beauty ideals; plastic surgery; science.
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