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. 2017 Jul 11;12(7):e0179427.
doi: 10.1371/journal.pone.0179427. eCollection 2017.

Will farmers intend to cultivate Provitamin A genetically modified (GM) cassava in Nigeria? Evidence from a k-means segmentation analysis of beliefs and attitudes

Adewale Oparinde  1 , Tahirou Abdoulaye  2 , Djana Babatima Mignouna  2 , Adebayo Simeon Bamire  3
Affiliations

Will farmers intend to cultivate Provitamin A genetically modified (GM) cassava in Nigeria? Evidence from a k-means segmentation analysis of beliefs and attitudes

Adewale Oparinde et al. PLoS One. .

Abstract

Analysis of market segments within a population remains critical to agricultural systems and policy processes for targeting new innovations. Patterns in attitudes and intentions toward cultivating Provitamin A GM cassava are examined through the use of a combination of behavioural theory and k-means cluster analysis method, investigating the interrelationship among various behavioural antecedents. Using a state-level sample of smallholder cassava farmers in Nigeria, this paper identifies three distinct classes of attitude and intention denoted as low opposition, medium opposition and high opposition farmers. It was estimated that only 25% of the surveyed population of farmers was highly opposed to cultivating Provitamin A GM cassava.

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Conflict of interest statement

Competing Interests: The authors have declared that no competing interests exist.

Figures

Fig 1
Fig 1
a: LGAs where the selected EAs are located in Benue State. b: LGAs where the selected EAs are located in Oyo State.
Fig 2
Fig 2. TPB conceptual path to farmers’ intentions towards cultivating provitamin A GM cassava (***p<0.01, **p<0.05, *p<0.10).
Fig 3
Fig 3. Percentage of farmers by cluster and state.
See this image and copyright information in PMC

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