Skip to main page content
U.S. flag

An official website of the United States government

Dot gov

The .gov means it’s official.
Federal government websites often end in .gov or .mil. Before sharing sensitive information, make sure you’re on a federal government site.

Https

The site is secure.
The https:// ensures that you are connecting to the official website and that any information you provide is encrypted and transmitted securely.

Access keys NCBI Homepage MyNCBI Homepage Main Content Main Navigation
. 2017 Sep 1;41(5):579-590.
doi: 10.5993/AJHB.41.5.7.

Tobacco Marketing, E-cigarette Susceptibility, and Perceptions among Adults

Nicole E Nicksic  1 , L Morgan Snell  2 , Alyssa K Rudy  3 , Caroline O Cobb  4 , Andrew J Barnes  5
Affiliations

Tobacco Marketing, E-cigarette Susceptibility, and Perceptions among Adults

Nicole E Nicksic et al. Am J Health Behav. .

Abstract

Objective: Understanding the impact of tobacco marketing on e-cigarette (EC) susceptibility and perceptions is essential to inform efforts to mitigate tobacco product burden on public health.

Methods: Data were collected online in 2016 from 634 conventional cigarette (CC) smokers and 393 non-smokers using a convenience sample from Amazon Mechanical Turk. Logistic regression models, stratified by smoking status and adjusted for socio-demographics, examined the relationship among tobacco advertisements and coupons, EC and CC susceptibility, and EC perceptions.

Results: Among non-smokers, increased exposure to tobacco advertising and receiving tobacco coupons was significantly related to measures of EC and CC susceptibility (p < .05). Older, more educated non-smokers had decreased odds of EC susceptibility (p < .05). Additionally, increased exposure to tobacco advertising was significantly associated with the perceptions of EC not containing nicotine and being less addictive than CC among smokers (p < .05).

Conclusions: Increased exposure to tobacco advertising outlets could influence future EC and CC use in non-smokers and perceptions in smokers, while receiving coupons could affect EC and CC susceptibility among non-smokers. Future research is needed to determine whether policies to minimize exposure to tobacco marketing reduce EC use by decreasing susceptibility.

PubMed Disclaimer

Conflict of interest statement

Conflict of Interest Statement

All authors of this article declare they have no conflicts of interest.

Similar articles

See all similar articles

Cited by

See all "Cited by" articles

References

    1. Ward B, Clarke T, Nugent C, Schiller J. Early Release of Selected Estimates Based on Data from the 2015 National Health Interview Survey. Atlanta, GA: National Center for Health Statistics; 2016.
    1. King BA, Patel R, Nguyen KH, Dube SR. Trends in awareness and use of electronic cigarettes among US adults, 2010–2013. Nicotine Tob Res. 2015;17(2):219–227. - PMC - PubMed
    1. Schoenborn C, Gindi R. QuickStats: cigarette smoking status among current adult e-cigarette users, by age group—National Health Interview Survey, United States, 2015. MMWR Morb Mortal Wkly Rep. 2016;65:1177. - PubMed
    1. McMillen RC, Gottlieb MA, Shaefer RMW, et al. Trends in electronic cigarette use among U.S. adults: use is increasing in both smokers and nonsmokers. Nicotine Tob Res. 2015;17(10):1195–1202. - PubMed
    1. Primack BA, Soneji S, Stoolmiller M, et al. Progression to traditional cigarette smoking after electronic cigarette use among US adolescents and young adults. JAMA Pediatr. 2015;169(11):1018–1023. - PMC - PubMed

LinkOut - more resources