Decision-Making Processes in Social Contexts

Abstract

Over the past half-century, scholars in the interdisciplinary field of Judgment and Decision Making have amassed a trove of findings, theories, and prescriptions regarding the processes ordinary people enact when making choices. But this body of knowledge has had little influence on sociology. Sociological research on choice emphasizes how features of the social environment shape individual behavior, not people's underlying decision processes. Our aim in this article is to provide an overview of selected ideas, models, and data sources from decision research that can fuel new lines of inquiry on how socially situated actors navigate both everyday and major life choices. We also highlight opportunities and challenges for cross-fertilization between sociology and decision research that can allow the methods, findings, and contexts of each field to expand their joint range of inquiry.

Keywords: decision making; discrete choice; heuristics; micro-sociology.