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. 2017 Oct 5:13:42.
doi: 10.1186/s13223-017-0214-9. eCollection 2017.

Are food allergic consumers ready for informative precautionary allergen labelling?

Giovanni A Zurzolo  1   2 , Rachel L Peters  2 , Jennifer J Koplin  2 , Maximilian de Courten  1 , Michael L Mathai  1   2 , Katrina J Allen  2   3   4   5
Affiliations

Are food allergic consumers ready for informative precautionary allergen labelling?

Giovanni A Zurzolo et al. Allergy Asthma Clin Immunol. .

Abstract

Precautionary allergen labelling (PAL) has resulted in consumer confusion. Previous research has shown that interpretive labels (using graphics, symbols, or colours) are better understood than the traditional forms of labels. In this study, we aimed to understand if consumers would use interpretive labels (symbol, mobile phone application and a toll-free number) with or without medical advice that was advocated by the food industry rather than the normal PAL. This is relevant information for industry and clinicians as it provides an insight into the food allergic perception regarding PAL.

Keywords: Food allergy; Precautionary allergen labelling; Voluntary Incidental Trace Allergen Labelling.

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Figures

Fig. 1
Fig. 1
a Food allergic participants were asked to consider the above symbol been placed on food products and if this simple would be useful, would they consume foods with this symbol or would they consume foods with this symbol if advised by their healthcare provider? b Food allergic participants were asked to consider if there was a mobile phone application in which they could scan the barcode of a food product and instantly receive more information regarding the ingredients
Fig. 2
Fig. 2
Food allergic participants were asked to consider if there was an independent toll free number listed on all food products that they could call to gain more information regarding the product’s ingredients
See this image and copyright information in PMC

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