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. 2004;94(5):1558-90.
doi: 10.1257/0002828043052222.

Addiction and Cue-Triggered Decision Processes

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Addiction and Cue-Triggered Decision Processes

B Douglas Bernheim et al. Am Econ Rev. 2004.

Abstract

We propose a model of addiction based on three premises: (i) use among addicts is frequently a mistake; (ii) experience sensitizes an individual to environmental cues that trigger mistaken usage; (iii) addicts understand and manage their susceptibilities. We argue that these premises find support in evidence from psychology, neuroscience, and clinical practice. The model is tractable and generates a plausible mapping between behavior and the characteristics of the user, substance, and environment. It accounts for a number of important patterns associated with addiction, gives rise to a clear welfare standard, and has novel implications for policy.

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