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Editorial
. 2017 Nov;211(5):259-261.
doi: 10.1192/bjp.bp.116.197210.

Shrink rethink: rebranding psychiatry

Jim Crabb  1 , Lee Barber  2 , Neil Masson  2
Affiliations
Editorial

Shrink rethink: rebranding psychiatry

Jim Crabb et al. Br J Psychiatry. 2017 Nov.

Abstract

Negative public attitudes towards psychiatry hinder individuals coming for treatment and prevent us from attracting and retaining the very brightest and best doctors. As psychiatrists we are skilled in using science to change the thoughts and behaviours of individuals, however, we lack the skills to engage entire populations. Expertise in this field is the preserve of branding, advertising and marketing professionals. Techniques from these fields can be used to rebrand psychiatry at a variety of levels from national recruitment drives to individual clinical interactions between psychiatrists and their patients.

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Conflict of interest statement

Declaration of interestNone.

Comment in

  • A letter to Jim Crabb et al.
    Culliford L. Culliford L. Br J Psychiatry. 2018 Aug;213(2):499-500. doi: 10.1192/bjp.2018.134. Br J Psychiatry. 2018. PMID: 30027879 No abstract available.
  • Rethinking rebranding.
    Ginn S. Ginn S. Br J Psychiatry. 2018 Aug;213(2):500. doi: 10.1192/bjp.2018.135. Br J Psychiatry. 2018. PMID: 30027880 No abstract available.

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