Skip to main page content
U.S. flag

An official website of the United States government

Dot gov

The .gov means it’s official.
Federal government websites often end in .gov or .mil. Before sharing sensitive information, make sure you’re on a federal government site.

Https

The site is secure.
The https:// ensures that you are connecting to the official website and that any information you provide is encrypted and transmitted securely.

Access keys NCBI Homepage MyNCBI Homepage Main Content Main Navigation
. 2018 Jan;15(1 Pt B):155-161.
doi: 10.1016/j.jacr.2017.09.027. Epub 2017 Nov 9.

The Strategic Imperative for the Use of Social Media in Health Care

Amy L Kotsenas  1 , Makala Arce  2 , Lee Aase  2 , Farris K Timimi  3 , Colleen Young  4 , John T Wald  5
Affiliations

The Strategic Imperative for the Use of Social Media in Health Care

Amy L Kotsenas et al. J Am Coll Radiol. 2018 Jan.

Abstract

Although health care lags behind many other industries in adopting social media as part of a business strategy, the Mayo Clinic recognized the importance of these applications more than a decade ago. In addition to typical media relations and marketing tactics, the Mayo Clinic has successfully used social media as part of an overall program to support the strategic imperatives of the institution.

Keywords: Brand; business strategy; marketing; patient demand; social media.

PubMed Disclaimer

MeSH terms

LinkOut - more resources