Social Media and the 21st-Century Scholar: How You Can Harness Social Media to Amplify Your Career

Abstract

To many physicians and professionals, social media seems to be a risky business. However, recent literature has shown that there is potential to enhance your scholarly brand by engaging your stakeholders online. In this article, we discuss the opportunities presented to modern scholars by social media. Using case studies, we highlight two success stories around how scientists and scholars might use social media to enhance their careers. We also outline five key steps you can follow to build and manage your scholarly presence online.

Keywords: Social media; branding; career enhancement; modern scholar.