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. 2018 Nov;27(6):717-718.
doi: 10.1136/tobaccocontrol-2017-054008. Epub 2017 Nov 23.

E-cigarette brand mocks tobacco control warning labels

Olivia A Wackowski  1 , M Jane Lewis  1
Affiliations

E-cigarette brand mocks tobacco control warning labels

Olivia A Wackowski et al. Tob Control. 2018 Nov.
No abstract available

Keywords: advertising and promotion; electronic nicotine delivery devices; surveillance and monitoring; tobacco industry.

PubMed Disclaimer

Conflict of interest statement

Competing interests: None declared.

Figures

Figure 1
Figure 1
Ads from Blu’s 2017 ‘Something Better’ ad campaign, featuring ad claims in the visual style of tobacco warning labels. Actual nicotine addiction warning is barely visible in the lower left corner of ads. Ads ran in June–November 2017 issues of popular magazines including Esquire, ESPN, Rolling Stone and US Weekly. Images and source information obtained from the Trinkets and Trash tobacco advertising collection (www.trinketsandtrash.org).
Figure 2
Figure 2
2017 ad for MarkTen e-cigarettes featuring a detailed text warning at the bottom of the ad. Image obtained from the Trinkets and Trash tobacco advertising collection (www.trinketsandtrash.org).
See this image and copyright information in PMC

References

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Publication types