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. 2018 May-Jun;41(3):200-208.
doi: 10.1080/07317115.2017.1398799. Epub 2017 Dec 14.

Dementia Awareness Campaign in the Latino Community: A Novel Community Engagement Pilot Training Program with Promotoras

Nusha Askari  1   2 , Ann Choryan Bilbrey  1   3 , Iliana Garcia Ruiz  1   3   4 , Marika Blair Humber  1   5 , Dolores Gallagher-Thompson  1   3
Affiliations

Dementia Awareness Campaign in the Latino Community: A Novel Community Engagement Pilot Training Program with Promotoras

Nusha Askari et al. Clin Gerontol. 2018 May-Jun.

Abstract

Objectives: To create a curriculum about Alzheimer's disease and dementia, and to train Promotoras affiliated with a local community education and health advocacy organization, in order to raise awareness and knowledge of what dementia is, and how it can be recognized, in persons of Hispanic/Latino descent.

Methods: Community based participatory research (CPBR) model was used to create materials, implement training, and engage/empower Promotoras to educate the local community.

Results: Pre-post findings indicated a positive learning experience for the Promotoras and willingness to share new dementia information with their community. One year post-evaluative survey with a subset showed outreach to an average of 15-25 community members, indicating positive reception of this new information.

Conclusions: CPBR model is a successful education and outreach tool with Latino communities. Our Dementia Awareness Campaign was a success with the first 20 Promotoras trained; at present we plan to train additional groups in nearby communities with significant Hispanic/Latino populations.

Clinical implications: In order to get Latinos to seek early detection, we need to first educate them about dementia, win trust, and encourage treatment-seeking. Early intervention, diagnosis, and prevention will benefit from educational campaigns using the CBPR model.

Keywords: Awareness; Latinos; community-based education; dementia.

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Figures

Figure 1
Figure 1
Flow chart of Dementia Awareness Campaign stages: Nuestra Casa & Stanford ADRC.
See this image and copyright information in PMC

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