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. 2018 Apr;27(2):326-328.
doi: 10.1007/s10897-017-0207-3. Epub 2018 Feb 2.

The Promise and Pitfalls of Facebook Advertising: a Genetic Counselor's Perspective

Jennifer Verbrugge  1 , Malia Rumbaugh  2 , Lola Cook  2 , Jeanine Schulze  2 , Mandy Miller  2 , Laura Heathers  2 , Vanessa Arnedo  3 , Maggie McGuire Kuhl  3 , Tatiana Foroud  2
Affiliations

The Promise and Pitfalls of Facebook Advertising: a Genetic Counselor's Perspective

Jennifer Verbrugge et al. J Genet Couns. 2018 Apr.

Abstract

Facebook advertising is a powerful tool for increasing the outreach and recruitment of research participants. We describe our experience as genetic counselors within the context of an internet-based research study, recruiting subjects for a Parkinson disease (PD) biomarker study.

Keywords: Facebook; Genetic counseling; Parkinson disease; Recruitment; Social media advertising.

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References

    1. Am J Med Genet A. 2013 May;161A(5):951-7 - PubMed
    1. Mol Genet Genomic Med. 2015 Sep;3(5):404-12 - PubMed
    1. J Med Internet Res. 2017 Apr 06;19(4):e104 - PubMed

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