Accuracy of alcohol and breast cancer risk information on Drinkaware's website
- PMID: 29436147
- PMCID: PMC5873271
- DOI: 10.1111/dar.12676
Accuracy of alcohol and breast cancer risk information on Drinkaware's website
Abstract
A recent paper in Drug and Alcohol Review analysed the information on cancer disseminated by 27 alcohol industry funded organisations. The independent UK alcohol education charity Drinkaware was among the organisations whose information was studied, and based on the analysis claims were made of misrepresentation of evidence about the alcohol-related risk of cancer and alcohol industry influence. This commentary challenges the validity of these findings in respect to the evidence relating to the Drinkaware information, as the analysis is found to be misrepresenting the information by both disregarding the wider information content provided and the order and prominence with which alcohol-related cancer risk is presented. Furthermore, it is argued that the public has a right to be provided with relevant evidence-based information about cancer risk. It is critical that Drinkaware's important public health function is not compromised by unjustified allegations of inaccuracy and by unwarranted attacks on its independence and integrity.
Keywords: alcohol; alcohol education; cancer risk; public health; risk communication.
© 2018 The Authors Drug and Alcohol Review published by John Wiley & Sons Australia, Ltd on behalf of Australasian Professional Society on Alcohol and other Drugs.
Comment on
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How alcohol industry organisations mislead the public about alcohol and cancer.Drug Alcohol Rev. 2018 Mar;37(3):293-303. doi: 10.1111/dar.12596. Epub 2017 Sep 7. Drug Alcohol Rev. 2018. PMID: 28881410
References
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- Petticrew M, Maani Hessari N, Knai C, Weiderpass E. How alcohol industry organisations mislead the public about alcohol and cancer. Drug Alcohol Rev 2017. https://doi.org/10.1111/dar.12596 [Epub ahead of print]. - DOI - PubMed
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- Facts & Impacts: Drinkaware Impact Report 2015. Available at: https://www.drinkaware.co.uk/media/1666/drinkaware_2015_impact_report.pdf (accessed 23 November 2017).
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- Attwood S, Parke H, Larsen J, Morton KL. Using a mobile health application to reduce alcohol consumption: a mixed‐methods evaluation of the drinkaware track & calculate units application. BMC Public Health 2017;17:394 https://doi.org/10.1186/s12889-017-4358-9. - DOI - PMC - PubMed
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